IBM on assignment at Toyota
OVERVIEW & TARGET AUDIENCE
Created an in-depth notification experience for Toyota Motor North America's internal Cube Platform. Keeping supply chain employees informed on important events, status changes, and broadcast messages.
Allows various users ranging from platform users to notification administrators to gain visibility on operations and real time updates, addressing communication bottlenecks across Cube.
MY ROLE
Product Designer for Global Notifications.
Discovered and clarified requirements.
Ensured technical feasibility.
Delivered scalable MVP design in 3 months.
(Prototype made with Figma Make!)
GOALS
Create and push past a minimal viable product (MVP) for Cube Notifications to create an integrated platform that allows users to view crucial updates efficiently.
Allow users to customize the notifications they're receiving through Subscription Settings.
Leverage Cube's Design System to accelerate designing and align with established patterns.
CHALLENGES
Simplifying complex data to avoid spamming users.
Aligning over 15+ products across Cube to create a seamless notification experience.
Create user flows and components that fit business needs across a rolling release cycle.
Meet dependent product deadlines while accounting for cross product nuances.
Global notifications went through several rounds of iterations due to the complexity of the notifications users would receive. The biggest obstacle was the scale, each notification event averaging around 20,000+ vehicles that are constantly changing status.
Our users asked for the simplest design that gives users more control over notifications they receive.
Collaboration
Collaborated with cross-functional team to gain understanding of business needs and gathered requirements.
Acceleration
Balanced needs of product, development and business clients. Utilized Figma AI to iterate 10+ rounds of designs to showcase to business, ensuring all requirements are fully satisfied.
Deadlines
Needed to deliver the MVP design in 3 months. Focused on 2 specific Cube products going live that needed Notifications: vehicle updates and disruptions.
Site Map of Assumptions to Validate
Traditional notifications updates users every time a change occurs. We decided to make the notifications dynamic so users won't see a full history of changes but rather stay updated on currently impacted vehicles. This reduces the information they have to digest.
I also implemented a custom subscriptions design rather than users just opting into events. This allows them to add more details into what notifications they receive so they're not being spammed with notifications on large volumes of vehicles.
Custom Subscription in Notification Settings
Users to can manage their notifications and subscriptions in notification settings. There they can create custom subscriptions to personalize what notifications they receive.
Creating a Broadcast Notification
Broadcasts enable notification admins to schedule and send targeted broadcast messages to specific users.
Notifications Panel (background blurred for CONFIDENTIALITY )
A global component all users in Cube will be able to access from anywhere in cube. Notifications will be custom to each user according to what subscriptions they’ve set up.
Continually iterate on business needs as they roll in and create a more intuitive work flow for users as new desktop & tablet versions roll out, while ensuring designs are aligned to AAA accessibility guidelines.
My Impact
Created an experience for employees to seamlessly view live updates on crucial data changes. These notifications helps users stay updated on their work and give them a more customised, personal experience in managing their notifications.
IBM, Design Director
Toyota Cube, Chief Product Owner